30x the campaigns abroad, 20x the revenue
Five marketplaces were running on the side. After one summer, most of the growth comes from them.
- DE
- FR
- IT
- ES
- NL
- BE
0x
Revenue abroad
within one summer
+0.0%
Revenue growth on the same ad spend
through the new campaign structure
0.0%
Revenue outside the brand's own name
newly won, not shifted around
CVR+0.0%
Conversion Ratesand filter systems, after new product images01
The starting point
In Germany the account was doing well. Abroad it was running on the side.
- Hardly any revenue came in abroad
- A handful of single campaigns for five open marketplaces
- Nobody in house had the time to build them out
02
How we worked
Every marketplace got the full work from scratch.
- Its own keyword research and its own copy in the local language
- 30x as many campaigns abroad, restructured on all six marketplaces
- New main images and detail pages for the most important items
03
Result
Most of the growth comes from abroad today.
- Revenue abroad around 20x as high
- 98.9 percent of it through search terms outside the brand name
- The new structure in Germany gets 20.6 percent more revenue out of the same ad spend
+0.0%
Revenue, trampoline accessories
+0.0%
Revenue, boat motors
Client's efficiency target beaten
Work delivered
A look at it, not the whole catalog.
These are single products from the work for Miganeo. The brand is considerably larger, and the work covered accordingly more items.
Listing
Complete trampoline
Main image
2 versions of the main image
Several main images are created for one product. Which one stays is decided by the click-through rate in the search results.
Premium A+ Content
Premium A+, the full page
Listing
Electric boat motor, 32 lbs
Main image
2 versions of the main image
Premium A+ Content
Premium A+, the full page
Listing
Solar cover for round pools
Main image
3 versions of the main image
Premium A+ Content
Premium A+, the full page
More brands
All case studiesOther accounts, the same work.
Hi, I am Clemens.
Founder. You will be talking to me.
Results like these for your brand?
- You get a read on your catalog, not a standard pitch deck
- We also say no when we see no way forward for you