Amazon analytics: search queries, reports and keywords

3 articles

Find the query losing purchases, the variant holding sales back and the right report for each question. Three guides connect Brand Analytics, Business Reports and ad search terms to concrete actions.

What are you working on?

Where is your brand losing clicks or purchases?

Compare market and brand share across the four search stages.

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Which variation is holding sales back?

Read sessions, units per session and Featured Offer share by child ASIN.

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Which queries truly fit the product?

Match product facts and demand for a specific SKU.

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Amazon analytics at temoa
How we connect SQP, Business Reports and advertising data to concrete decisions.
PPC advertising at temoa
How we steer campaigns on contribution margin, ACoS and TACoS.