Amazon basics for brands and sellers
Selling on Amazon or considering it for your brand? Find clear answers about advertising, selling fees and product pages. Start with the question that matters to your business right now.
Understand advertising
These metrics help you understand ad spend and sales.
Understand selling and fulfilment
Understand the basics before planning your range and margins.
FBA & logisticsWhat is Amazon FBA?
What Amazon handles in storage and shipping, and how FBA differs from fulfilling orders yourself.
FBA & logisticsWhat does selling on Amazon cost?
Which selling, fulfilment and storage fees belong in your cost calculation.
StrategyWhat is the difference between seller and vendor?
Selling directly to shoppers or supplying Amazon: two selling models for your brand.
Make your product and brand visible
Get familiar with the terms you encounter when working on a product listing.
Listing & SEOWhat is A+ content?
How additional images and content can support your product description.
Brand & accountWhat is Amazon Brand Registry?
Why brand owners use brand registration and which requirements matter.
Listing & SEOWhat does Amazon's Best Sellers Rank mean?
What BSR says about sales position within a category, and its limitations.
How we support your brand
Support for this topic
- Amazon full service at temoa
Strategy, content, advertising, account management and new marketplaces from one team.
- Case studies by temoa
Six brands with starting point, the work and the result.
From a question to a decision
Want to understand what this means for your products, margins or account? We can discuss your starting point and where support would be useful.
Book a potential analysis
Hi, I am Clemens.
Founder. You will be talking to me.
What does your brand need for its next step on Amazon?
- 30 minutes for us to understand where you stand and for you to get to know us
- If it fits, a second call follows, and we prepare your numbers for it