Amazon analytics and reporting: numbers you understand in five minutes.
Revenue, contribution margin, TACoS, Search Query Report and advertising data from Seller Central and Vendor Central, prepared and put in context. You get what matters, and what we do next.
Many numbers, few answers.
A report has to answer three questions.
Reports sit in five interfaces, none shows the full picture.
Revenue rises, but nobody says what is left of it.
Metrics contradict each other depending on the source.
The monthly report explains what was, not what to do.
What we analyze for you.
No data export to evaluate yourself. You get the numbers that matter, together with our assessment.
Sales and margin
What is left, not just what comes in
- Revenue, orders and contribution margin per product group
- Margin per product after fees, FBA and cost of goods
- Business reports with sessions and conversion
- Comparison with the previous month and year
Advertising
ACoS and TACoS in context
- ACoS and TACoS per campaign and product
- Search terms, placements and budgets
- Share of advertising in revenue
- Effect of individual changes in a before-and-after comparison
Search and market
Where you stand against the market
- Search Query Report: click rate and conversion against the market
- Rankings and search volume of the most important keywords
- Share of voice compared with competitors
Account and stock
What can slow down sales
- Account health and Buy Box share
- Stock, coverage and FBA fees
- Returns and their reasons
Three questions, one meeting.
A report that management reads does not only answer what happened. It also says why and what follows.
What the month brought
Numbers compared
Revenue, contribution margin and TACoS per product group, against the previous month and the previous year.
What caused it
Cause, not symptom
Which change caused which swing, and what the competition did in the same period.
What comes next
Three measures
The three measures for the coming month, with expected effect and what we need from you.
Meeting
With you
We go through the report together and set the order of the next steps.
One number applies to everyone.
What a product earns is not stated three different ways. Strategy, content and advertising work with the same margin, so decisions rest on the same basis.
Decisions on one basis.
- You see margin, not only revenue
- Causes are named, not just swings
- The next steps are in the report
- You do not have to collect anything yourself
What stands behind it.
Ø +30 %
average increase in profitability across managed accounts.
EUR 21 million
managed annual Amazon revenue, analyzed in this form.
60+ brands
with consistent reporting, comparable across products and marketplaces.
FUTUM, the first full Amazon year
Two product launches in an urgent-need niche, scaled profitably instead of buying growth.
In their words, with the numbers.
- 5.0Google
- 4.5Trustpilot
“We grew from 5k to over 16k orders in Q1 '26. Conversion rate up 50 percent and TACoS down to 5.8 percent at the same time. That makes us highly profitable. Thank you!”
Andrea HoffmannCMO, Vita-World GmbH“At around €300,000 in monthly revenue we brought ACoS down from 30 to 15 percent. That doubled our profitability.”
Roland PladeckManaging Director, Greenfood Natural Products BV“Together with you we dominate the water filter niche on Amazon. Bestseller rank #1, thanks to flawless branding and the right product images. We are also launching a product on Amazon US with you right now, but you know that already ;)”
Laurenz ElbersManaging Director, Bachgold AG“We were surprised how much better listings and targeted content alone can bring in, and you see it straight away in the numbers.”
Dennis HoheuselManaging Director, FUTUM Handels GmbH“We grew from 5k to over 16k orders in Q1 '26. Conversion rate up 50 percent and TACoS down to 5.8 percent at the same time. That makes us highly profitable. Thank you!”
Andrea HoffmannCMO, Vita-World GmbH“At around €300,000 in monthly revenue we brought ACoS down from 30 to 15 percent. That doubled our profitability.”
Roland PladeckManaging Director, Greenfood Natural Products BV“Together with you we dominate the water filter niche on Amazon. Bestseller rank #1, thanks to flawless branding and the right product images. We are also launching a product on Amazon US with you right now, but you know that already ;)”
Laurenz ElbersManaging Director, Bachgold AG“We were surprised how much better listings and targeted content alone can bring in, and you see it straight away in the numbers.”
Dennis HoheuselManaging Director, FUTUM Handels GmbH“The performance of the results was outstanding, branding and design fit together perfectly.”
Gianluca G.Managing Director, P+G E-Com GbR“So far every item we have built with temoa and listed on Amazon has taken off. I will be doing more products with you!”
Gilbert BaeumerManaging Director, Baeumer Online GmbH“I was extremely happy: short lines of communication and top results.”
Markus BieletzkiFounder, badSTARK“The performance of the results was outstanding, branding and design fit together perfectly.”
Gianluca G.Managing Director, P+G E-Com GbR“So far every item we have built with temoa and listed on Amazon has taken off. I will be doing more products with you!”
Gilbert BaeumerManaging Director, Baeumer Online GmbH“I was extremely happy: short lines of communication and top results.”
Markus BieletzkiFounder, badSTARK
Hi, I am Clemens.
Founder. You will be talking to me.
Which number are you missing for the next decision?
- 30 minutes for us to understand where you stand and for you to get to know us
- If it fits, a second call follows, and we prepare your numbers for it