13 articles
ACoS, TACoS, campaign structure and everything that makes advertising profitable.
What does ACoS mean in Amazon advertising? How to calculate Advertising Cost of Sales, what counts as a good value and which mistakes to avoid.
Is there one good ACoS figure? Why category benchmarks are only a starting point and how to work out your own target from your margin.
TACoS (total advertising cost of sales) shows how strongly your total revenue depends on advertising. Definition, calculation and how to read it.
What is ROAS, how do you calculate it and how does it differ from ACoS? Strategies for maximizing return on advertising spend on Amazon.
Negative keywords save ad budget by blocking irrelevant clicks. A guide to match types, common mistakes and a simple routine that works.
Most PPC accounts grow wild. How to build a clear campaign structure you can steer, read and scale past the first million.
Nearly all budgets flow into Sponsored Products. Why Sponsored Brands and Sponsored Display are underrated opportunities and how to use them well.
A full-funnel strategy connects awareness, consideration and conversion. How to build Amazon advertising that creates demand instead of only harvesting it.
Dayparting adjusts bids and budgets by time of day and weekday. When it makes sense, how to read the data and which mistakes to avoid.
Your competitors tell you more than you think. How to use competitive data systematically for keyword, bid and placement decisions in PPC.
With Amazon Attribution you measure what Google, social media or newsletters really bring to your Amazon sales. How the tracking tool works.
Click prices climb, the ACoS follows. Where that comes from and how to win advertising efficiency back without simply cutting the budget.
Amazon advertising works for books too. How sponsored ads for Kindle and print work, which campaign types exist and what to watch out for.