Amazon import planning for a German brand depends on the actual EU import procedure. US tariff announcements are not a rate card for importing into Germany. Assess the product, origin, customs value and measures in force at the time of import.
Keep the cost boundaries clear
Landed cost can include purchasing, freight, insurance, customs duty, clearance and transport to the defined warehouse location. Amazon selling fees, later fulfilment and advertising belong in the subsequent distribution calculation. Mixing the two makes supplier quotes difficult to compare.
Potentially recoverable import VAT should be separated from permanent cost and cash timing. Its treatment depends on the specific import arrangement and deduction conditions.
Establish the facts before selecting a rate
Record a precise product description, correct classification, actual origin, delivery terms and customs value. Shipping through another country does not automatically change origin. Use the German customs tariff resources and obtain specialist clarification where classification is uncertain.
Compare suppliers on equivalent terms
A lower unit price can be offset by a larger minimum order, more cash tied up or additional inspection. Compare the same specification and destination. Specify which transport and clearance services are included and who acts as importer.
Connect scenarios with advertising decisions
Model higher freight, exchange-rate changes and slower delivery per SKU. Recalculate contribution before advertising and the resulting ad-cost allowance. An unchanged ACoS target can become loss-making when product economics change.
A new supplier or material also requires a fresh review of product safety, labelling and documentation. Connect the landed-cost review with cash flow and the per-ASIN cost model.
Reviewed on 17 October 2026. Actual duties depend on goods, origin, procedure and import date; this is a planning method, not a tariff determination.
